This weekend saw the return of Small Business Saturday with locally owned businesses in Nottingham taking part to promote themselves.
Small Business Saturday is a national campaign that aims to highlight small business and encourage people to ‘shop local’ and support small businesses in their community.
One such business that used the day to raise awareness of themselves is The Footman’s Rest, on Ilkeston Road in Radford.
General manager Steven Scott Kaye said “It is important for independent businesses to promote themselves, and Small Business Saturday offers a good opportunity to do just that.”
Opening in November last year, the business describes itself as an ‘English tea saloon and wine bar’, and offers a traditional afternoon tea as well as champagne and speciality cocktails in the evening.
The Footman’s Rest usually takes bookings two weeks in advance for their popular afternoon tea, so whilst they may not immediately see a growth in sales because of the event, they hope it will help to boost their profile in the local area.
Kaye added, “It is really good for getting the word out. The Growing Nottingham twitter account retweets anything we put out there, which really helps to let people know where we are.”
The Footman’s Rest is part of the Discover Derby Road initiative, which helps to promote the businesses on the street as part of a city-wide focus on independent businesses.
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The initiative has introduced Purple Dot Day to coincide with Small Business Saturday, with many of the shops on Derby Road and Canning Circus, putting on offers to attract customers.
Heather Iseiter, co-owner of The Worm That Turned, on Derby Road, said “The width and depth of small businesses offers something different to High Street shops.
“We’ve definitely noticed more footfall because of the event, and we like to offer a more personal service that is hopefully more pleasurable to the customers.
“With so many small, independent businesses closing, they need as much support as possible from the public.”
Last year’s Small Business Saturday campaign saw £623m spent in small businesses on the day, with the SmallBizSatUK hastag trending at number one all day.
For more information about Small Business Saturday and the work it does, visit their website at www.smallbusinesssaturdayuk.com.