Record-high prices for avocados may be on horizon but the fruit is flying off shelves in Nottingham like never before.
Many fear that prices for the green fruit will increase due to the surging global demand and reduced harvests from major producers in South America.
A 10 kilogram box of Hass avocados from Mexico’s major wholesale producer sells for around 530 persos (£21.78) – more than double last year’s price, according to Bloomberg data.
But local green grocers currently remain unaffected by the potential increase in price, with some even finding that costs are even going down.
Clive Palethorpe, owner of CTH Fruits Listergate, said: “I have never sold as many avocados as I have done in the last week in all my 30 years as a green grocer.
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“If anything, the prices are going down, and if they do increase in the next few weeks I will not sell them- I don’t want to rip off the public.”
Mr Kerry, of J. Kerry and Sons grocers in the intu Victoria Centre, has also noticed a sharp rise in the number of people buying the green fruit.
He added: “A lot of people are buying avocados for their breakfasts- it’s the ‘in’ thing to have.”
“Prices for me haven’t fluctuated too much- they remain between 78 and 90 pence.”
Avocado consumption has risen dramatically in the last few years, and according to Nottingham-based nutritionist Susan Hart, this will not change even if prices were to increase.
The nutrition coach said: “As soon as TV chefs and the press start talking about ingredients and recipes, you really start to see them flying out of shops- that is what has happened with avocados.”
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She added: “Avocados are very accessible- they are useful for both savoury and sweet meals and are especially useful for vegans and vegetarians as they contain vitamin B.
“You may find people sacrificing other food products if the fruit has become a big part of people’s diets. Consumers may source avocados from elsewhere at cheaper places like independent green grocers and Asian and oriental shops.”
The avocado has the highest protein and oil content of any fruit, and is also believed to reduce the risk of cancer and heart disease- but you can still get your nutrients elsewhere if prices are too high.
Susan added: “Almond and Brazil nuts contain similar amounts of good fats to avocados.”
The US, the world’s largest consumer and importer of the fruit, has seen dramatic shortages. Major chain Subway was forced to stop serving fresh avocados on their menu.