The intu Victoria Centre is set to welcome seven new brands as Nottingham’s high street looks to recover post-Covid.
Skechers, Ribble Cycles, House of Home, Nottingham’s Treat Kitchen, The Bakery by Frenchie Frenchie, TSB and John Lewis’s new pop-up showroom, ANYDAY, will all be moving into the shopping centre over the coming months.
The additions will include a new banking pod from high street banking giant TSB as well as new independent brands such as Treat Kitchen and The Barkery, which sells treats for dogs.
Nigel Wheatley, centre director at Victoria Centre, said: “With the reopening of non-essential retail and indoor hospitality, it feels like the city centre is full of energy again.
“It’s been a reminder about how much we all enjoy going out to shop and it’s great that we are now able to give shoppers even more to look forward to.
“We have an exciting mix of new brands, including established names like TSB and Skechers, as well as some exciting new independents for people to explore such as Treat Kitchen and The Barkery.”
The string of leasing deals and new arrivals have left many hopeful for a revival of Nottingham’s high street, following a tough period throughout the pandemic.
The Victoria Centre itself has been the subject of concern throughout the various lockdowns, with owner intu previously going into administration.
“We look forward to confirming opening dates over the coming months and will soon be in a position to announce even more new names.
“The last few weeks have shown that shopping is not just about the product, but the whole experience, and these new names will add to that, presenting a range of extra options for shopping and dining with us.”